A major event on the Canadian music scene, the Jazz Festival with over 450 local, national and international performers delighting audiences that have reached the 65,000+ mark for nine days every summer.
This year, from July 9 – July 17 2012 the Jazz Festival is preparing to welcome over 60,000 music fans to downtown Halifax during one of the busiest weeks in the capital’s cultural calendar.
2011 mark’s the Hallmark festival’s 25th Anniversary and already we are discussing exciting opportunities with our sponsor partners.
WHAT DOES SPONSORSHIP WITH THE TD HALIFAX JAZZ FESTIVAL PROVIDE?
Hospitality Opportunities
Marketing Opportunities
Enhanced Corporate Profile
Unique partnership Opportunities that put our audience and your target market on centre stage is at the core of our corporate partnership philosophy. Our committment to flexibilty and long term vision delivers results driven sponsorships; a strong return on investment; unparalelled customer recognition and support of sponsors from festival audiences and the ability to reach your target demographic whether they are:
Leading edge baby boomers, aged 47- 55
Trailing edge baby boomers, aged 36 – 46
Generation X, aged 25 – 35
SOME QUICK TD HALIFAX JAZZ FESTIVAL FACTS
9 days and nights of concert performances
6 week total event expereince – Official launch, June 6th
55,839 total attendance in 2011
15,000 attendees to Take it to the Street Jazz Parade
60 ticketed performances in 2011
39 free performances in 2011
3 distinct properties: TD Halifax Jazz Festival, Creative Music Workshop & Take It to the Street Jazz Parade
Over 370 musicians
10 Official Venues
15 + participating clubs, bars and restaurants
500 + volunteers
TARGET AUDIENCE — ACTIVE, AFFLUENT, WELL EDUCATED & LOYAL
The TD Halifax Jazz Festival audience is a sophisticated, urbane and well educated group who love music and who have a particular interest in jazz, blues, world beat and improvised styles.
They value personal and social expression
Quality of life is more valuable than work life
Look for the best payback for their limited leisure time
Convenience is key and time is money
Age 19-55 years (core audience between 25 and 49: average age 37.5)
Male:Female – 48:52
Education: 70% have a college or a university degree
Occupation: 48% are professionals, business owners, managers or executives
Income: 53% earn more that $50,000 and 41% of those earn more than 95%.
73% are from Metro Halifax
91% use the internet regularly
75% are home / condominium owners
94% own a desktop or laptop computer
89% will return to the 2010 TD Halifax Jazz Festival
70% prefer and TD-HJF sponsors good or service over a non sponsor
66% would try a sponsor’s new good or service for the ï¬Ârst time
60% try to support companies who sponsor the TD Halifax Jazz Festival
PROPERTIES AND OPPORTUNITIES
TITLE SPONSOR – TD
MAJOR SPONSOR
Gain recognition as a one of 5 high level sponsors through numerous opportunities for visibility such as venue signage, your name and logo on all appropriate and effective advertising, marketing and promotional materials and a complimentary night in the VIP tent
— $30,000 + value (can be a combination of cash & services in kind)
ASSOCIATE SPONSOR
As a medium level sponsor, you will have many opportunities for visibility on our marketing and promotional materials such as signage as well as a complimentary night in the VIP tent — $15,000 + value (can be a combination of cash & services in kind)
OFFICIAL SUPPLIER PARTNER
Become the official supplier of key festival services and gain visibility on festival marketing and promotional materials including signage.
- Value partially calculated according to the services provided.
PRESENTING SPONSOR
A presenting sponsor has the opportunity to present any one of our major concerts, series, stages or other program during the festival or throughout the year
•$5K+ value (concert)
•starts at $5K + value (series)
•$10 – 15K + value (stage)
*Presenting sponsor fees can vary depending on the artist
VIP MAINSTAGE HOSPITALITY SUITE
Rent the VIP Suite at the outdoor Festival Stage for a wonderful evening of great TD Halifax Jazz Festival music jazz with onsite catering and beverage service available. Perfect for employee recognition, business to business networking, and client development.
— $3000 + food & beverage
*Base rate rental fees can vary depending on the artist.
** VIP and other hosting or block ticket purchases available for other festival venues.
OTHER PROPERTIES
CREATIVE MUSIC WORKSHOP – JULY 11 TO JULY 17 2012
two week intense workshop program for youth and aspiring improvisers, led by world class faculty that culminates in gala concert performance on the Festival Main Stage. Core summer program is supported by several fall/winter and winter/spring weekend sessions. For more info visit www.jazzeast.com/creative-music-workshop
Title positioning (50K + value) available, as well as major and associate levels